Our People

Jordan Alvarez

Head of Product Development

Jordan leads our product innovation, combining years of expertise in cannabis cultivation with a passion for creating effective, enjoyable products. From ideation to testing, he ensures every product meets our high standards for quality and consistency.

Samira Patel

Customer Experience Manager

Samira is committed to exceptional customer support, ensuring each client feels heard and valued. With a deep knowledge of our products, she’s here to answer questions and guide customers on their wellness journey with Tierra Pura.products. From ideation to testing, he ensures every product meets our high standards for quality and consistency.

Liam Morrison

Quality Assurance Lead

Liam oversees every stage of product testing, ensuring that only the highest quality items reach our customers. His meticulous attention to detail guarantees that each product upholds our promise of purity, safety, and efficacy.

Avery Chen

Marketing Director

Avery drives our brand’s story, sharing Tierra Pura’s vision of wellness with the world. She brings a wealth of experience in strategic marketing and is dedicated to making cannabis wellness accessible and empowering for everyone.